Wednesday Jul 09, 2025

Mark Robinson on Most Significant Change

Imogen runs a social research consultancy Imogen Blood & Associates:

https://www.imogenblood.co.uk/

She also provides MSC training:

https://www.seralliance.org/


Mark Robinson's consultancy Thinking Practice:

https://www.thinkingpractice.co.uk/


Discussed in the podcast:


Rick Davies & Jess Dart's 2005 book 'The most significant change technique: A guide to its use':

https://www.mande.co.uk/wp-content/uploads/2005/MSCGuide.pdf


Case Study on Ark: Stockton Arts Centre:

https://arconline.co.uk/about-us/what-we-do/


MSC training with Future Arts Centres network:

https://futureartscentres.org.uk


Will Storr: 'The Science of Storytelling' :

https://www.thescienceofstorytelling.com


Failspace: How can the cultural sector better recognise and learn from failures?

https://www.culturalvalue.org.uk/our-work/failspace/#intro


Chapters


0:00 - intro

1:00 - Mark's background and career

7:53 - What is Most Significant Change (MSC)?

10:50 - Applying MSC in the cultural sector

16:15 - Good tool for complex projects

18:25 - MSC gives a structure for thinking about stories

19:50 - Exploring cause and effect through stories

20:06 - 'The science of storytelling' book

22:49 - Particular fit between MSC and the cultural sector?

24:10 - MSC countering evaluation fatigue

28:17 - Limitations or considerations

35:06 - Complementing MSC with 'FailSpace'

38:10 - Deciding what is 'significant'

41:16 - Impact of involving the board in MSC

42:50 - MSC from using MSC

48:45 - Writing MSC stories

55:00 - A title for your story?

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